So you want to design your business using the Midheaven.

But where do you start?

I’ve asked myself this question throughout my entire career as an online service provider since 2015.

At first, I thought the answer was in the strategy.

Then, I thought it was in astrology.

But it turns out, the best way to design your business is by bringing both together — and creating something new.

In this blog post, I’ll show you the framework I use with my clients to design your online coaching, consulting, or service-based business using the power of your Midheaven.

Why Design Your Business Using the Midheaven?

Bringing the Midheaven to the center of your business strategy is one of the best things you can do for your business.

Business astrology can give you the guidance you need to uncover hidden gaps. But on its own, it leaves so many questions for how to actually apply it in your work.

On the flip side, there are endless strategies available that you can experiment with. The problem is that they all work. Finding the one that works best for you without guidance can take forever.

So when you’re trying to design your business for success, the best path is to combine both business astrology and strategy to create something new.

That’s how the Midheaen-Based Business Design framework was born.

The Midheaven-Based Business Design Framework

The framework I use with my own business and my clients is the Midheaven-Based Business Design framework.

This framework was designed from my own experience as a coach, consultant, freelancer, and online service provider with a Taurus Midheaven.

It’s a framework that’s so adaptable that it can work for you, no matter what industry, niche, or stage of business you’re in.

And it was specifically created to put your Midheaven at the center of business design strategy.

The best part? There’s only 3 pillars. That’s it.

So here are the 3 pillars of the Midheaven-Based Business Design framework, and how you can use it to design your business:

Align

The first pillar of the Midheaven-Based Business Design Framework is to align.

While it seems simple on the surface, this is arguably the hardest part of the process.

Most people assume that aligning is just a matter of pulling up their birth chart and seeing what their Midheaven placement is… and then choosing something that’s connected to that sign.

But that couldn’t be further from the truth.

Meeting your Midheaven (or even mastering it by getting to know the house it’s in and what planet it’s ruled by) is only the beginning.

To align your business means taking your entire experience into consideration.

This is about creating your own vision and version of success that your business becomes the vehicle for.

That’s how you begin to design your business with your Midheaven.

Design

The second pillar of the Midheaven-Based Business Design Framework is to design.

This is where the fun really begins.

Aligning answers the question of where to begin. But designing helps you to create a pathway to take action.

The best way to design your business is to do so intentionally, making data-driven decisions about your business model, offers, and marketing channels — all while keeping your unique path to success in mind.

Amplify

The third pillar of the Midheaven-Based Business Design Framework is to amplify for visibility and growth.

Once you understand what your vision for success is and what structure you need in place to make it happen, you can speed up your success by doing more of what works.

Instead of stretching yourself thin by trying to do it all, this pillar is all about helping you own what you do BEST.

If your podcast is what drives the most conversions for your business, amplifying means designing your business to make your podcast even better.

If your 1:1 coaching is the top seller in your business, then how can we amplify it so that you can scale your one-to-one work, even with taking time off?

Amplifying is the key to sustainable business growth in a way that works for you, rather than against it.

And the best part? This pillar is key to stopping any burnout before it appears.

That’s how you design your business to be sustainable and successful long-term… not one you’ll be burnt out by.

How to Use The Framework

What’s the best way to use the framework?

You’ll get the most out of the Midheaven-Based Business Design framework when you use it as a guide to design your business based on your strengths.

Your own vision of success is the only goal. And your astrology chart (led by your Midheaven) becomes the guide to get there.

That’s why the key to making this framework work is in moving through the process organically.

The framework is designed to be cyclical, rather than hierarchical.

It’s not about reaching each pillar and checking off its boxes. It’s about spending time with each pillar, and maybe doubling back or readjusting depending on what stage of business you’re in.

The Midheaven-Based Business Design framework is created specifically for you to zero in on where you need the most support and know exactly how to get it.

That’s the best way to design your business successfully and sustainably.

This is the exact framework that I guide you through inside my signature program, the Midheaven Method.

If you want my support in using the framework in your business, join me inside the program.