Marketing with astrology is one of the biggest advantages that business astrology can give you.
So many business owners try to follow an omnipresent marketing strategy: posting constantly and having an active account on every social media platform.
Visibility is only one part of marketing, though. Without the intention of why you want to be visible, consistency isn’t enough to yield results.
That’s why astrology can help you focus on what will ACTUALLY get you marketing results, leading to more subscribers, followers, and signups to learn more about your business.
In this blog post, you’ll learn how you can use astrology to market your business.
Listen to this podcast version of this blog post on the Strategic Magic podcast
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What is Marketing?
First of all, what is marketing?
Marketing is the process of bringing awareness of your business, offer, and services to your community. This is how you bring attention to your expertise.
There’s many different ways of creating your marketing plan. However, marketing with astrology requires a shift in your approach.
That’s because an astrology-aligned business focuses on creating a sustainable marketing plan.
This is using the data gathered from your Business Model & Signature Offer to consider how you can consistently market your business.
By using astrology to craft your marketing plan, you can take the pressure off of trying to build relevancy by just posing all the time or trying to be visible on all the platforms.
Sustainable marketing is about focusing on what it is you do best – and doing more of THAT to market your message.
Why Market with Astrology?
Marketing with astrology allows for spaciousness in your business and the way you build your audience.
That’s because a sustainable marketing plan takes time to build.
Choosing this route – rather than rushing to solidify your marketing – gives your business the space it needs to unveil itself to you and to develop at an appropriate pace
Even with approaching it from an astrological lens, it’ll take time for you to figure out YOUR unique approach to it.
That’s because we’re not just looking at the energy of your 2nd House. We’re also considering: your experiences, your expertise, the transformation you’re leading/guiding your clients through, and finding the framework (process) that best infuses this energy to bring them there.
How to Market Your Business with Astrology
So how exactly do you market your business with astrology?
It is important to understand what a sustainable marketing plan entails.
But to dig even deeper into this, here’s how your birth chart can support you in building a sustainable marketing plan.
6th House
When it comes to marketing with astrology, I like focusing on the energy of your 6th House.
This is the house of systems and routines – what’s required for your business to function as optimally as possible.
From the lens of business astrology, the 6th House can guide what’s needed to create the structure of your business.
This is the essence of marketing: allowing your audience to learn who you are, what you stand for, and how you can help them.
The 6th House can help you understand the structure that works best for your business and what marketing strategies are most complementary to that.
Venus
Now when it comes to marketing with astrology, the planet I like working best with this is Venus.
In business astrology, this is the planet of attraction and creativity. And if you were born at night, this is the benefic planet that’s easiest for you to work with.
For the planetary energy of marketing, Venus is a natural complement. Since marketing thrives on attraction, you can use its energy to create opportunities to draw in people who would best fit working with you.
Crafting a Sustainable Marketing Plan
Marketing with astrology works because it’s the key to creating sustainable marketing.
Whether you’re an emerging business owner still establishing your business foundations or an established business owner ready to scale, sustainable marketing helps you do more without more effort.
Sustainable marketing looks at the entirety of what’s needed in order to generate results from your marketing efforts.
Posting daily to social media or even creating viral content isn’t necessary. Instead, zeroing in on your primary content type and creating strategic content will get you much farther in your marketing strategy.
If you want to learn how to use marketing for astrology based on your unique birth chart, I want to invite you to work with me inside Private Astrologer, my one-on-one program.
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