Define Your Business Model Using Astrology

Image is of a natal birth chart wheel featuring houses and sign glyphs. In front of it, white text reads: "Define Your Business Model with Astrology, blucameron.com"

One of the most important business decisions you can make is choosing what your business model.

But whether you’re just getting started with building your business or are looking to refine your existing business to better suit your lifestyle… how do you know how to choose the right business model for you?

In this blog post, you’ll learn how to use astrology to define or refine your business model to create a sustainable online business as a coach, consultant, or service provider.

Listen to this blog post on the Strategic Magic podcast

What is a Business Model?

Whether you’re just getting started in building your business or preparing to scale your existing business, your business model is the first step to creating a truly sustainable business.

Your business model is the structure for how your business is designed. It’s a guideline for how to begin to make the rest of your business decisions and details the specifics of your business, like what you’re building and how your business is designed to help people.

When you take the time to define your business model, it makes it so much easier to make decisions.

In fact, when you learn how to use it correctly, it becomes a powerful tool to strategically grow your business in a way that feels most aligned with you.

As a service-based business owner, this begins with making the decision of what kind of service you’re going to specialize in. Will you focus on building a coaching or consulting business? Will you be establishing yourself as a particular kind of service provider?

Taking the time to define your business model from the beginning also makes it easier to navigate challenges as they come up.

If you feel the pressure to chase after shiny objects and fill your business with unnecessary clutter, you can come back to your business model for guidance.

If you get easily overwhelmed with possibilities or just have so many ideas that struggle to know what to prioritize, your business model can bring you back to what matters.

That’s the power of intentionally defining a sustainable business model.

The Astrology of Business Models

Business astrology is already a great guide to making business decisions with your gifts and strengths in mind.

So how do you use astrology to define your business model?

The best support in your birth chart for this comes from your Wealth Houses.

Here’s how you do it:

Your Midheaven

It all starts with the Midheaven.

Your Midheaven connects to your legacy energy. This allows you to begin making decisions on what you want to achieve and what you want to do with your business.

Establishing where it is you want to go allows you to get into that mindset of what the end goal is and then working backward from there.

Your Midheaven also connects to the things that you should be highlighting within your business model: your expertise, your experience, and the things that you have already accomplished or proven or achieved for yourself.

Prioritizing this in your business can also help you to decide which business model is most supportive for you.

Astrologically, your Midheaven Ruler and the house that your Midheaven is in will be the best guide for this.

Want to learn more about the Midheaven and how to use it for your business? Get the Meet Your Midheaven masterclass to learn all about it!

Your 2nd House

All businesses solve problems.

So before you even put anything up for sale or you begin to create a sales page, you have to first get clear on what is the main problem that your business solves.

That’s where the 2nd House truly shines.

The energy of the 2nd house can guide you in terms of defining how valuable that problem is that you solve.

This isn’t basing value on how much you can charge for your offers, but in assessing how important is that problem being solved.

How urgent is that for the people that you work with?

Does it connect to a core value that you and your clients have, which the 2nd house represents?

What category does the main problem your business solves fall into: health, wealth, or relationships?

But getting clear on that is really going to help you to form your business model.

Your 6th House

There’s no house that better correlates to your business foundations than the 6th House. That’s because this connects directly to the literal structure of your business design.

When using the energy of your 6th house to help define or redefine your business model, you want to consider the level of depth of support that the solution that you’re solving requires.

What’s required for you to solve the main proven your business focuses on?

Does it require one-on-one support or asynchronous resources?

What are the other structures of support that are going to be included within you solving this problem?

Understanding your 6th House energy can also help you establish what you truly have the capacity for, and help you choose the best business model to support that.

Defining or Refining Your Business Model

Choosing the right business model for you is the first major decision you can make for your business.

Because designing the right business model now puts you in the right mindset to make better decisions in the future. And not only better decisions but to make them so much easier.

When you have the structure in place, it makes it a lot easier to navigate this space and move forward.

Beyond potential revenue and visibility opportunities, choosing the right business model now puts your lifestyle and capacity at the forefront.

That’s what’s truly needed to create a sustainable service-based business.

And if you want my support on how to use your birth chart to define or refine your business model, then apply to work with me inside my one-on-one program, Private Astrologer.

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