Venus Retrograde is one of the more challenging retrogrades to experience.

In this blog post, you’ll learn more about what Venus retrograde has in store and how to prepare your business to thrive when it happens.

What is Venus Retrograde?

So first of all, what exactly is a Venus Retrograde?

Retrogrades are a period of time during the year when a planet retrogrades, or moves abnormally from how it typically does.

Instead of moving forward as the planets typically do, retrograde causes the planets to pause and move backward.

Every planet except for the Sun and Moon retrograde during the year, sometimes multiple times a year. You can think of it as a natural part of that planet’s maintenance.

Demystifying Venus

To understand how Venus Retrograde can impact you and your business, it’s important to understand Venus’s nature.

Venus is the planet of attraction – the things you are attracted to and what you find attractive. Ruling over Taurus and Libra, Venus deals with the pleasure of life.

As the lesser benefic planet, its reputation is that of ease, beauty, and privilege.

In traditional astrology, Venus is nocturnal and feminine. And as one of the personal planets, it holds a lot of significance over our personal preferences.

What to Expect During Venus Retrograde

So what can you expect for your business during Venus Retrograde?

Similar to other planets like Mercury and Saturn, Venus retrograde happens multiple times a year.

In 2025, Venus will retrograde starting on March 1st until April 12th in both Aries and Pisces.

How Your Business Can Thrive During Venus Retrograde

What does your business need to have in place in order to not just survive, but thrive during Venus Retrograde?

First of all, getting to know your personal Venus placement is incredibly helpful – since planetary condition is playing a big role in this particular retrograde.

Understanding Venus’s nature can also be a great help for you.

Think of it like this:

Venus’s nature is to be flighty, flirty, unrestrained. As such, it does best when it’s able to do it’s best when it can move intentionally and instinctually without being too restrained.

This also translates to business astrology, where Venus rules over finances & creativity.

The areas of your business that are best to focus on during Venus retrograde are with aesthetics, branding, and marketing.

While retrogrades are generally a time for you to slow down and take stock of what actions you’ve done thus far, Venus Retrograde is a great time to consider what is needed in order for your business to continue to grow optimally. If you’ve been feeling stuck or stagnant in your business branding or aesthetics, this is a good time to make non-permanent changes.

While this isn’t the time to introduce or start new ideas, it is great to revisit older ideas to see if they simply need a fresh perspective.

What have you been feeling stuck or uninspired by? Has it been your branding, your marketing? Where does your creativity play a role in growing or improving your marketing and branding?

All of these things are areas to focus on during Venus retrograde.

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Working with a business astrologer can help you navigate longer transits like Venus Retrograde and use it to your advantage.

If you’d like to get personalized guidance on how to make this transit work for your business, then I want to invite you to work with me inside my one-on-one program, Private Astrologer.

Get more information on the program and apply for a sales call below.